Privacy Policy
We are committed to protecting your privacy and handling your personal information with transparency and care.
1. Policy Overview
Our commitment to your privacy
Upward Lighting Co., Ltd. ("Upward Lighting," "we," "us," or "our"), headquartered in Zhongshan, China, operates this website to provide information about our outdoor LED lighting products and services to global clients. We respect your privacy and are committed to protecting your personal data.
This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website or interact with us through inquiry forms, email, or other communication channels. Please read this policy carefully. By using our website, you agree to the practices described herein.
This policy applies to all visitors, including procurement managers, project managers, engineering contractors, wholesalers, distributors, and any other business professionals who access our website.
2. Information We Collect
What data we gather and why
We collect information in the following categories:
Information You Provide Directly
- Contact details: Name, email address, phone number, company name, and country/region.
- Inquiry content: Product requirements, project specifications, wattage, color temperature, beam angle, quantity, and any other details you share in inquiry forms or emails.
- Business information: Job title, company type (contractor, distributor, retailer, etc.), and project scope.
Information Collected Automatically
- Usage data: Pages visited, time spent on pages, referring URLs, and navigation paths.
- Device information: IP address, browser type and version, operating system, and device type.
- Location data: General geographic location derived from your IP address (country/region level only).
3. How We Use Form Data
The purpose behind processing your submissions
When you submit a contact form, product inquiry, or quotation request on our website, the information you provide is used exclusively for legitimate business purposes:
Responding to Inquiries
To reply to your product questions, quotation requests, and technical inquiries in a timely manner.
Processing Quotations
To prepare accurate product specifications, pricing, and OEM/ODM customization proposals.
Business Communication
To manage ongoing business relationships, order follow-ups, and after-sales support.
Service Improvement
To analyze inquiry patterns and improve our product offerings and response quality.
We will not use your form data for unsolicited marketing communications without your explicit consent. You may opt out of any marketing emails at any time by contacting us directly.
5. Data Sharing & Security
How we protect and handle your data
Data Sharing
We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following limited circumstances:
- Service providers: Trusted third-party vendors (e.g., CRM systems, email platforms) who assist us in operating our website and conducting business, subject to confidentiality agreements.
- Legal compliance: When required by applicable law, regulation, or legal process, or to protect our rights and the safety of others.
- Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction, including:
SSL Encryption
Access Controls
Secure Storage
While we strive to protect your personal data, no method of internet transmission or electronic storage is 100% secure. We encourage you to use caution when sharing sensitive information online.
6. Your Rights
Control over your personal information
Depending on your location and applicable data protection laws (including GDPR for European users), you may have the following rights regarding your personal data:
Right of Access
Request a copy of the personal data we hold about you.
Right to Rectification
Request correction of inaccurate or incomplete data.
Right to Erasure
Request deletion of your personal data where applicable.
Right to Object
Object to processing of your data for marketing purposes.
Data Portability
Receive your data in a structured, machine-readable format.
Withdraw Consent
Withdraw consent at any time where processing is consent-based.
To exercise any of these rights, please contact us using the details provided in the Contact section below. We will respond to your request within 30 days.
7. Contact Us
Questions about this policy? We're here to help.
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact our privacy team using the information below. We are committed to resolving your concerns promptly and transparently.
Company
Upward Lighting Co., Ltd.
Zhongshan, Guangdong, China
Business Hours
Mon - Fri: 9:00 - 18:00
China Standard Time (UTC+8)
We may update this Privacy Policy from time to time. The latest version will always be available on this page.