Cookie Policy
This policy explains how Upward Lighting uses cookies and similar technologies on our website, and the choices available to you.
What Are Cookies?
Understanding the basics
Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences, understand how you interact with content, and improve your overall browsing experience.
Upward Lighting's website (upwardlighting.com) uses cookies to ensure the site functions properly and to help us understand how visitors engage with our content so we can continuously improve our services.
How We Use Cookies
Cookie usage purposes
Strictly Necessary
Essential for the website to function correctly. These cookies enable core features such as page navigation, form submissions, and security. They cannot be disabled.
Preferences & Functionality
Remember your settings such as language preference, region, and previously viewed products to deliver a more personalized browsing experience.
Performance & Analytics
Collect anonymized data about how visitors use our site--pages visited, time spent, and traffic sources--to help us improve content and user experience.
Marketing & Remarketing
Used to deliver relevant advertisements and track campaign effectiveness across partner platforms. These cookies may be set by trusted third parties.
Analytics Tools We Use
Third-party services that help us understand site performance
Google Analytics
We use Google Analytics (Universal Analytics / GA4) to collect anonymized data on page views, session duration, traffic sources, and user behavior. IP addresses are anonymized. Data is processed by Google LLC in accordance with their privacy policy.
Google Privacy PolicyMeta Pixel (Facebook Pixel)
The Meta Pixel helps us measure the effectiveness of our advertising campaigns and understand how visitors interact with our website after viewing our ads on Facebook and Instagram platforms.
Meta Privacy PolicyMicrosoft Clarity
Microsoft Clarity provides heatmaps and session recordings to help us understand how users navigate our website. All data is anonymized and used solely to improve user experience and site layout.
Microsoft Privacy StatementYour Cookie Choices
You are in control
You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences through the following methods:
Cookie Consent Banner
When you first visit our website, a cookie consent banner will appear. You can accept all cookies, reject non-essential cookies, or customize your preferences by category.
Browser Settings
Most browsers allow you to control cookies through their settings. You can set your browser to refuse cookies, delete existing cookies, or notify you when a cookie is being placed. Note that disabling cookies may affect website functionality.
Third-Party Opt-Out Tools
You can opt out of interest-based advertising and analytics tracking directly through third-party providers using the tools listed in the section below.
How to Opt Out
Step-by-step opt-out options
Disable Cookies in Your Browser
Third-Party Analytics Opt-Out
Cookie Retention Periods
How long cookies are stored
| Cookie Type | Duration | Notes |
|---|---|---|
| Session Cookies | Until browser closes | Deleted automatically when you close your browser |
| Persistent Cookies | Up to 2 years | Stored on your device for a set period |
| Google Analytics | Up to 2 years | _ga, _gid, _gat cookies |
| Meta Pixel | Up to 90 days | _fbp, _fbc cookies |
| Consent Preferences | 12 months | Remembers your cookie consent choices |
Privacy Policy
This Cookie Policy forms part of our Privacy Policy. For full details on how we collect, process, and protect your personal data--including your rights under GDPR, CCPA, and other applicable laws--please read our complete Privacy Policy.
Policy Updates
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. We will notify you of significant changes by updating the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact our team:
Upward Lighting Co., Ltd., Zhongshan, Guangdong, China