Mall lighting is considered to be one of the most mature and rapid applications of LED.Shopping malls are not only places to buy goods, but also to create an environment suitable for leisure. The lighting effect is really important. LED lights have strong advantages in expression.However, whether LED can play a bigger role in the lighting market of shopping malls needs to be based on specific lighting environment and humanized needs of consumers to refine various performance parameters and lighting effects of each product.
Shopping mall lighting design is the behavior of customers to choose and buy commodities. In the process of browsing and selecting, scientific design is carried out according to the visual requirements of customers, the characteristics of different commodities and the space of each commodity, so as to achieve the visual effect that makes customers feel comfortable.
At the same time, reasonable illumination (commonly known as brightness), good color reduction degree, suitable brightness distribution, and comfortable visual environment;Through reasonable lighting design, customers’ attention can be drawn to the products, and customers’ purchasing desire can be stimulated in the comfortable shopping environment.This paper will mainly focus on different areas of the mall lighting requirements and design points for analysis.
1. Illumination and color temperature, which affect people’s psychological feelings
Lighting not only has the function of lighting, but also has an impact on people’s psychology: the higher the color temperature is, the more refreshing it will be, while the lower the temperature is, the warmer it will be.Psychologists have found that in a red environment, the pulse rate is increased, blood pressure is increased, and emotions are easily excited and impulsive;In blue, the pulse slows and the mood is calmer.Different colors also have different responses to taste, which is also related to people’s instinctive reactions to seeing objects, such as seeing red or yellow and thinking of apples or oranges. Red, yellow have sweet, sour sweet feeling, can stimulate appetite and enhance appetite; And black green, blue-green feeling bitter, can affect the appetite.
Different illumination and color temperature have different effects on people’s psychological response. Spatial impression is determined by the environmental impression of color temperature and color temperature. Apan has done a lot of research on illumination and people’s psychological feelings. High color temperature requires high chroma, while low color temperature requires low illumination.
Sell lighting mainly through for the purpose of the different regions of the goods and provide the right lighting and illumination, color temperature, color and brightness changes, through visual “commodity” to attract consumer interest, with the help of a silent language to realize the communication with customers, to convey to the customer product information, service concept and brand culture, promote the sales of commodity, in order to achieve the purpose of reduce inventory, sets up the brand image.
In order to display the goods properly in front of customers, it is very important to use the corresponding light appropriately to attract customers’ eyes and trigger their purchasing desire.The light of store space can be considered from two directions: “light of space” which deduces the overall impression of space and “light of goods” which effectively displays the effect of goods.In the lighting of the store, three lighting elements, namely, ambient lighting, key lighting and decorative lighting, are combined to adopt the corresponding lighting plan in line with the store concept.
2. Different areas of the mall are illuminated
Different types of shopping malls and subdivisions of shopping malls have different requirements for lighting effect, so their lighting design focuses are also different.
At present, the main lamps and light sources used in the environmental lighting of shopping malls include the downlights of compact energy-saving lamps and T5/T8 fluorescent lamp supports, grille lights and metal halide lights.Is LED an appropriate opportunity to enter the basic lighting of shopping malls as a new generation of light source? Experts generally believe that commercial lighting is the first general lighting application field entered by LED, and improving luminous flux, reliability and cost performance is the key to its rapid intervention. Mall lighting can be further refined according to different occasions, different requirements for lighting goods are different.
(1) Fruits, strangers and flowers
Fresh produce and flowers have the most vivid color, pure white lighting effect can reflect the most direct green and sweet fragrance of red.Dark fruits and vegetables, such as red and yellow, use about 3300K warm light, while light vegetables, such as green, generally use 4500k-5500k cold white light, and their color rendering should be above 80 .LED has a wide range of color temperature, which can restore the most gorgeous and realistic colors of goods, increase customers’ purchasing desire, and strengthen the circulation and preservation of goods.
(2) Meat and poultry
Fresh, high-quality meat and poultry products must look clean and hygienic, and a light pink color adds freshness to beef and lamb.Balanced lighting with warmer tones makes meat and poultry look fresh and appealing. Using LED light source with low color temperature and more red spectral components, not only can increase the color rendering effect of meat, but also the infrared heat radiation is less, which is beneficial to realize longer storage and antisepsis.
(3) Marine food
Fresh and high quality fish and Marine merchandise areas should be different from other commercial areas of cool color lighting.The cool white lighting effect reminds consumers of clear water and gives seafood a fresh look from the sea. Using the LED light source with high color temperature and more blue spectral composition, not only can increase the color rendering effect, but also the infrared heat radiation is less, which is conducive to the realization of longer storage and anti-corrosion.
(4) Baked and Fried food
The warm lighting makes the yellow baked goods look more delicious and inviting, giving them a fresh-baked feel. Walk into the bakery area and the light turns a pale yellow amber. The soft light yellow lighting effect makes people feel the warm feeling and attractive aroma of cooking cakes. Using the same soft, warm lighting on the shelves can further improve the overall visual effect.
(5) Jewelry
Jewelry belongs to the luxury, the price is generally relatively expensive, so ensure that the counter bright eye-catching, harmonious indoor light, clearly present the correct color of pearl treasure, show the meticulous craft and real color of jewelry, attract the eyes of customers, give out the most attractive light, attract customers to buy.
When choosing lighting for a jewelry store, the key considerations include color temperature, illumination degree, flicker degree, infrared ultraviolet light, etc. According to relevant data, jewelry can show the best appearance under the light of color temperature of 3300k-7000k. Different jewelry requirements are different, such as gold jewelry, fei cui and diamond lighting requirements are very different. At present, LED has become the new favorite of jewelry lighting due to its wide color temperature range and small heating, which hardly match ultraviolet and infrared ray.
(6) Apparel goods
There are many kinds of clothes and many ways to display them, natural and warm colors are the best. Shoot the lamp with downlamp, all sorts of adjustable Angle commonly will do key illume. Most of the light sources are halogen tungsten lamps and metal halogen lamps, which have high requirements for color rendering. However, tungsten halogen lamp and metal halogen lamp have the characteristics of high calorific value, and the use of high color rendering LED spotlights and LED downlights can effectively solve these problems.
If the technology of color temperature adjustment is applied to clothing display lighting, it can create a shopping atmosphere of cool summer and warm winter, which is of great help to the promotion of clothing products. Compared with halogen tungsten lamp, metal halide lamp and fluorescent lamp, LED light source has some prominent advantages, such as high luminous efficiency and energy saving.Long life, small maintenance;Wide color temperature range, simple and flexible control, adjustable light and color; LED mercury, almost no infrared uv, green and environmental protection.
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